Where sports
Unite

WE BELIeVE IN THE UNIFYING POWER OF SPORT

A world first

Disruptive experiential sports and entertainment brand that brings together the biggest and boldest cross-section of world- class athletes and fans ever seen in a competitive arena.

The team

Tom Brookes

Chief Executive Officer

Dan Hudson

Chief Operations Officer

Rory Macfadyen

Chief Marketing Officer

Bren Hutchinson

Board Financial Advisor

Jonathan O'Dea

Chief Development Officer

Morgan Brown

Head of Talent

Umberto Gandini

Board Advisor

Chris Sice

Chief Content Officer

Roberto D'Andria

Chief Creative Officer

Julian Holden

Operations Admin

Paul Brookes

Head of F&B

Jonathan Loosemore

Head of Golf Operations

Pete Rhodes

Head of CSR

Matt Williams

Communications Manager

Tom Yarwood

Senior Designer

Tom Jones

Senior Editor

Mikey Rowe

Social Media Lead

Trevor Herden

Tournament & Services Operations Director

Chris Schwen

Head of Event Operations

Tai Bilbe

Head of Tournament Services

Nick Ball

Partnerships Consultant

John Bradley

Talent Media Manager

Paul Sheehan

Golf Tourism Executive

Michael O'Dwyer

Producer / Director

Wayne Soutar

Producer / Director

Mark Denton

TV & Media Distribution

“There is nothing else like this in sport, it's amazing and I hope to play in many more Icons Series events.”

Pep Guardiola