ABOUT US

Disrupting the golf and sports content space

Icons Series is a world-first, innovative new concept in sport and entertainment.

We bring together bonafide global Icons from world sport, like never before.

Relentless competition and unremitting exposure that reveals characters, gives different perspective and a new frontier in entertainment.

Icons Series celebrates all that’s great in golf – civility, sporting spirit, and the profound test of skill and wits.

But we strive to engage a younger, diverse global audience with punchy competition formats and cutting-edge broadcast outputs.

This is golf — as no-one has seen it before.

Quote from Pep Guardiola

“There is nothing else like this in sport, it's amazing and I hope to play in many more Icons Series events.”

Pep Guardiola

THE TEAM

Ashley Head

Chairman

Thomas Brookes

Founder/CEO

Bren Hutchinson

Chief Financial Advisor

Simon Brooks

Chief Commercial Officer

Dan Hudson

Chief Operation Officer

Rory MacFadyen

Chief Marketing Officer

Roberto D’Andria

Creative Director

Paul Brookes

F&B Director

Morgan Brown

Head of Talent

Pete Rhodes

Head of CSR

Julian Holden

Golf Operations Manager

Bex Manson

Events Executive

John Bradley

Media Manager

Tom Yarwood

Creative Manager

Fumie Furman

Regional Advisor - Asia

Paul Sheehan

Regional Director - Asia & Australia

Matt Byers

Tournament Operations Director

Taylor Netchert

Tournament Services Director

Jimmy Gibson

Site Operations Manager

CONTACT US

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Quote from Fred Couples, Team USA Captain 2022

"A phenomenal experience to be part of this and when the athletes see this, they’ll be busting the door down to get in this team."

Fred Couples, Team USA Captain 2022

Global broadcasters to date:

Partners to date include: