Disrupting the golf and sports content space

Icons Series is a world-first, innovative new concept in sport and entertainment.

We bring together bonafide global Icons from world sport, like never before.

Relentless competition and unremitting exposure that reveals characters, gives different perspective and a new frontier in entertainment.

Icons Series celebrates all that’s great in golf – civility, sporting spirit, and the profound test of skill and wits.

But we strive to engage a younger, diverse global audience with punchy competition formats and cutting-edge broadcast outputs.

This is golf — as no-one has seen it before.

Quote from Pep Guardiola

“There is nothing else like this in sport, it's amazing and I hope to play in many more Icons Series events.”

Pep Guardiola


Ashley Head


Thomas Brookes


Bren Hutchinson

Board Advisor

Dan Hudson

Chief Operations Officer

Rory MacFadyen

Chief Marketing Officer

Roberto D’Andria

Creative Director

Paul Brookes

F&B Director

Morgan Brown

Head of Talent

Pete Rhodes

Head of CSR

Julian Holden

Golf Operations Manager

Jonathan Loosemore

Event Consultant

John Bradley

Media Manager

Tom Yarwood

Creative Manager

Fumie Furman

Regional Advisor - Asia

Paul Sheehan

Regional Director - Asia & Australia

Matt Byers

Tournament Operations Director

Taylor Netchert

Tournament Services Director

Jimmy Gibson

Site Operations Manager


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Quote from Fred Couples, Team USA Captain 2022

"A phenomenal experience to be part of this and when the athletes see this, they’ll be busting the door down to get in this team."

Fred Couples, Team USA Captain 2022

Global Broadcasters Include:

Event Partners Include: