26th February, Bangkok, Thailand: Ahead of this year's Reignwood Icons of Football tournament putting globally recognised football icons against one another on the golf course, the Icons Series proudly announces EA SPORTS FC Mobile as the Official Gaming Partner. This global partnership will merge world-class sport and entertainment with the immersive experiences and accessibility of mobile gaming.
As one of the most highly anticipated sporting events of the year, the Icons Series brings together global football stars and golfing royalty in a competitive and entertaining team matchplay format. This marks the first time the Icons Series will be held in Asia, hosted at the world-class Robinswood Golf Course at Reignwood Park in Bangkok on Saturday 1st March & Sunday 2nd March. The tournament will see Team England, led by Lee Westwood, face off against Team World, captained by Sergio Garcia, in a thrilling two-day competition featuring 24 of the biggest names in football history.
With activations in the event village focused on both the physical game of football and the digital football game, this collaboration will blend the new generational golf format of the Icons Series, with EA SPORTS FC Mobile’s immersive football gaming experiences. At the event, the Reignwood Icons of Football will host a fully immersive activation area visited by fans along with players and official EA SPORTS FC ambassadors and influencers. In-game activations will include promotion of their own Icons roster that already features the likes of Paul Scholes and Ruud Gullit, who are playing for Team England and Team World respectively. Finally, the tournament will be available to watch live on TrueSports, Channel 7 and via EA SPORTS FC Mobile Channels.
Thomas Brookes, CEO of Icons Series, stated: “We are thrilled to partner with EA SPORTS FC Mobile, a global powerhouse in sports gaming and a brand synonymous with football fandom and digital innovation. Together, we are redefining how fans experience the Icons Series, not just as spectators but as part of an immersive, interactive journey. This partnership celebrates the global scale of our event, where our Icons collide in unforgettable competition and reinforces our commitment to bringing fans closer than ever to the action.”
Jamie McKinlay, GM/SVP Publishing (Asia) and Partner Development, said: “We’re deeply committed to Thailand’s passionate football fans, and our partnership with Reignwood Icons of Football is our latest example. EA SPORTS FC Mobile is dedicated to delivering unparalleled football experiences, seamlessly connecting digital gameplay with real-world activations. Through esports, grassroots programs, and immersive in-game content, we’re creating meaningful touchpoints for fans across Thailand and the region. We’ll continue to push boundaries ensuring EA SPORTS FC Mobile remains at the center of football culture.”
Streamed through the EA SPORTS Channels, the Reignwood Icons of Football will also be broadcast globally. With general admission still available, the venue will host thousands of spectators from around the world. Those lucky enough to get a ticket will be able to watch the rivalries, hear the caddies, feel the tension and witness every shot.
See more at www.icons-series.com
